The global earplug market carries a surprising market size of $1.6 billion dollars, which is forecast to grow to $2.7 billion by 2033. While this is largely driven by regulatory bodies that require PPE (personal protective equipment), but growth in music and entertainment industries adoption of high-fidelity earplugs drives a large portion of the industry growth, and music venues are starting to take notice of the new industry.
Music venues that carry Hi-Fi hearing protection report higher customer repeat visits and improved customer experience, while adding another high margin revenue stream that doesn’t compete with other income drivers, such as alcohol and beverage or ticket sales.
Innovating Outdated Practices
Foam earplugs were created strictly to protect hearing, and are oriented towards construction and the trade industry back in 1972. Foam earplugs work by blocking high-end frequencies, or attenuate, leaving only low-end frequencies, and making music sound like “Charlie Brown’s Parents”. However, Hi-Fi earplugs have a flat attenuation, meaning the frequencies remain unaffected and crystal clear, but your hearing is protected by lowering the volume.
Improved Customer Experience
Customers who’ve purchased Hi-Fi earplugs report improved enjoyment, and higher retention and repeat rates on purchasing future ticket sales. Additionally, many customers who report never using foam earplugs are unfamiliar with Hi-Fi earplugs, and on average, are as likely to purchase Hi-Fi earplugs, as someone who uses foam earplugs.
Point-of-Use Sales Advantage
Hi-Fi earplugs are typically sold directly to their customers (concertgoers) through e-commerce distributors who employ social media ads, two or three days in advance of a show or concert. By distributing Hi-Fi earplugs through music venues at the point of use, concertgoers are able to solve a problem while it’s happening. Point of Use sales also allows music venues to distribute a high-margin merchandise product that doesn’t compete against their other products for sales.
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